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Why are you so attracted by the portrait and creative photography?

The response to that question it's easy . We are human and images of people has a strong power in us. We feel attracted by the human presence in images and I feel that too.
Talking about creative photography, the creative process are maybe the thing where we have more freedom to produce and at the same time, this a really strong area of imaging, because we can show ideas with images, and this challenges the people minds.

What is most important to you, the story behind your images or technical perfection?

I cannot choose one because I think if we are professional we really need to think in everything, technical part and the ideas/story.
That's maybe the difference between a professional and an amateur photographer.

What relationship do you usually have with your theme, beyond just being an observer?

In the type of photography I do, sometimes we need to live/feel the places/atmosphere/situations. That's normally what I do when I'm near the subject to produce an image. So, in the beginning I start like an observer but then I enter in the world of the subject to feel it.

Do you carefully prepare the locations or settings before shooting?

Because I work in creative/conceptual photography sometimes with a lots of post production in Photoshop, I know the difficulties of solving problems in Photoshop. So, every time I can prepare the location to turn the work easier in Photoshop I will do it. And that part of preparation is really important when you work in conceptual photography.

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Number Two - All photos and articles is © to Edoardo Piccinini Archives and photographers